Portfolio of Hayley Cullen
Graphic Design + Illustration

The House wine


The Parliament Shop at Australian Parliament House was looking to refresh the look of their souvenir wines The House Red and The House White.

Taking inspiration from the clean lines and elegance of the building, the final design used a careful balance of white space and fine line art highlighted in a dark silver foil on lightly textured stock.

The resulting labels lead to a significant increase in sales of the wine, what previously took a year to sell was turned over in the first few months.