hayleycullen.com

Portfolio of Hayley Cullen
Graphic Design + Illustration

Deeks Health Foods

Marketing Collateral

Deeks Health Foods is a local bakery specialising in gluten and grain free food who focus on creating healthy and delicious products.

Drawing on the elements from Deeks' new brand make-over, I was asked to develop marketing material including a bread shelving unit for use at expos and in supermarkets. Printed on X-Board (a recycled and fully recyclable material), these units were developed to be easily transported and assembled in-store.

Also produced was a promotional 8-panel brochure inspired by the warm, earthy tones of the Deeks brand and printed on uncoated stock giving it a natural texture.

A redesign of their website helped to tie all the brand elements together, creating a clean and contemporary layout while still retaining the warmth of the bakery's identity.